Our Ongoing Projects

The Honda revolution project

I am currently diving into the heart of a revolution with auto customers who experienced prejudice at a Honda competitor’s dealership and turned to Honda, where they were received with open arms and became fervent Honda customers.

This project is a compelling journey highlighting the critical role of Honda’s sales professionals in a digital and highly competitive age teeming with diversity. So, this project peels back the layers of an industry at the crossroads, emphasizing the indispensable human touch amidst a sea of technological advancements. It’s a clarion call against the subtle yet destructive bias that threatens the very fabric of customer engagement, urging a profound shift towards inclusivity and understanding.

In this project, we’ll witness the transformative power of empathy and connection as Honda navigates the diverse needs of its clientele, transcending barriers to ignite a legacy of loyalty and brand advocacy. Prepare to be part of a movement where every handshake and interaction becomes a cornerstone of Honda’s unparalleled legacy in the automotive landscape.

“The Honda Revolution Project” isn’t just an account of customers' auto buying or automakers' sales and customer service plan; it’s the blueprint for a future where sales soar and every customer’s story is heard and valued.

Photo credit: BGStock72 - stock.adobe.com

Other Projects:

• The Self-Disruption Project

• Top 20 mistakes immigrant healthcare professionals make